Firmographic

CustomFit.ai has in-built data integrations with various partners to get user firmographic information such as Industry, Sector, technologies used, etc. All the different firmographic attributes can be used in the rule engine to provide different variations of the website. Different firmographic attributes available in CustomFit.ai are shown below and divided into three categories:

Category	Attribute	Description
Firmographic	Industry	Third tier of company's industry classification
	Industry Group	Second tier of company's industry classification
	Sector	Broadest tier of company's industry classification
	Sub Industry	Most specific tier of company's industry classification
	Number of Employess	Bucketed employee ranges for company (useful for segmentation)
	Estimated Revenue	Proprietary estimated annual revenue range for company
	Company Tags
	Technology	List of technologies used by company
Demographic	Country	Country of IP address
	State	State of IP address
	City	City of IP address
Person	Role	Person's standardized role (ex: sales, marketing, etc.)
	Seniority	Person's seniority at employer
	Person Time Zone	Time Zone of person
	Country	Country of person
	State	State of person
	City	City of person